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SynchroNewsroom
·Updated June 15, 2026
Platform Updates
Algorithm changes, spec updates, and new limits across YouTube, TikTok, Instagram, Facebook, LinkedIn, X, Threads, and Bluesky — tracked in one place so you don't have to.
AlgorithmSpecsNew featureLimitsPolicy
June 15, 2026
TikTokLimits
TikTok video duration extended to 10 minutes for all creators
TikTok raised the maximum video length from 3 minutes to 10 minutes globally, making it competitive with YouTube for long-form content. Portrait 9:16 at 1080×1920 remains the recommended format.
May 20, 2026
YouTubeSpecs
YouTube Shorts max duration extended to 3 minutes
YouTube increased the Shorts cap from 60 seconds to 3 minutes (180 seconds). Aspect ratio remains 9:16 at 1080×1920. Shorts under 60 seconds still qualify for the Shorts feed.
April 28, 2026
InstagramAlgorithm
Instagram Reels algorithm now favors original audio over trending sounds
Instagram updated its Reels ranking signals to down-rank Reels using recycled or watermarked content, and to boost Reels with original audio. TikTok watermarks continue to suppress reach.
April 10, 2026
InstagramLimits
Instagram Reels max file size raised to 1 GB
Instagram raised the Reels file size limit from 650 MB to 1 GB. Maximum duration remains 90 seconds for Reels. Feed video remains at 60 seconds and 1 GB.
March 15, 2026
LinkedInAlgorithm
LinkedIn video posts now receive 3× the reach of text posts
LinkedIn confirmed internally that native video posts receive significantly more distribution than text or link posts in 2026. Recommended specs: 16:9, 1920×1080, MP4, under 5 GB, under 10 minutes.
February 22, 2026
BlueskySpecs
Bluesky video support launched — 60-second limit, 50 MB max
Bluesky officially launched native video support. Videos can be up to 60 seconds and 50 MB. Recommended format is 16:9 at 1920×1080 MP4/H.264. Videos auto-play muted in the feed.
January 30, 2026
X (Twitter)Limits
X video upload limit raised to 4 hours for Premium subscribers
X (Twitter) increased the maximum video length for Premium subscribers from 2 minutes 20 seconds to 4 hours. Free accounts remain at 2 minutes 20 seconds. File size cap is 512 MB for all tiers.
January 12, 2026
FacebookAlgorithm
Facebook Reels now distributed beyond followers for all pages
Facebook expanded Reels distribution to non-followers for all Page types, not just creator accounts. Reels with original audio and no watermarks receive priority in the suggested content feed.
November 5, 2025
TikTokLimits
TikTok caption character limit raised to 2,200 characters
TikTok increased the caption limit from 150 characters to 2,200 characters, matching Instagram. Hashtags still count toward the total. Longer captions improve search discoverability within TikTok.
September 18, 2025
YouTubeNew feature
YouTube adds automatic dubbing for standard channel videos
YouTube rolled out automatic AI dubbing to standard channel videos in English, Spanish, Portuguese, French, and German. Dubbing is opt-in per video in YouTube Studio and available on channels with 1,000+ subscribers.
Frequently asked questions
How often does YouTube change its algorithm?
YouTube makes minor algorithm adjustments frequently — sometimes weekly. Major ranking signal changes happen a few times per year. In 2026, YouTube has prioritized watch time, engagement (comments and shares over likes), and original content over reposted material.
What are the current TikTok video specs in 2026?
As of 2026, TikTok supports videos up to 10 minutes long. Recommended format is 9:16 at 1080×1920. Maximum file size is 287.6 MB. Caption limit is 2,200 characters.
Did Instagram change its Reels algorithm in 2026?
Yes. In April 2026, Instagram updated its Reels ranking to favor original audio and penalize watermarked or recycled content. Reels with original soundtracks receive significantly more reach than those reposting TikTok audio.
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