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Format guide · 2026
The complete Facebook video format and upload specification guide for 2026.
| Quality | Dimensions | |
|---|---|---|
| Landscape HD | 1920×1080 | Recommended |
| Square | 1080×1080 | Recommended |
| Portrait | 1080×1350 | |
| Vertical (Reels/Stories) | 1080×1920 |
| Recommended container | MP4 or MOV |
| Video codecs | H.264 (recommended) |
| Audio codecs | AAC (recommended), MP3 |
| Aspect ratios | 16:9 (landscape), 1:1 (square), 9:16 (vertical, Stories/Reels), 4:5 (portrait feed) |
| Frame rates | Up to 60 fps |
| Minimum resolution | 1280×720 recommended minimum |
| Recommended resolution | 1920×1080 (16:9) or 1080×1080 (1:1 square) |
| Maximum file size | 10 GB |
| Maximum duration | Up to 4 hours (240 minutes) |
Square (1:1) format takes up more screen space in the Facebook mobile feed than landscape — higher click-through for feed content
Add captions — 85% of Facebook videos are watched without sound in the feed
Native video (uploaded directly to Facebook) gets 3–5x more reach than shared YouTube links
Facebook compresses heavily at lower bitrates; upload at the highest quality your connection allows
What is the best video format for Facebook?
MP4 with H.264 codec is the best format for Facebook video. For feed posts, 1:1 square (1080×1080) or 16:9 landscape (1920×1080) works best. Square takes up more feed space on mobile. Aim for 30 fps and AAC audio.
What is the maximum video file size on Facebook?
Facebook allows uploads up to 10 GB. This is the largest limit of any major social platform, making it suitable for very long or high-quality video files.
Should I upload video to Facebook or share a YouTube link?
Always upload natively to Facebook rather than sharing a YouTube link. Native Facebook video receives significantly more organic reach in the algorithm. With a tool like Synchro, you can upload once and post natively to both YouTube and Facebook simultaneously — no need to choose.
Synchro uploads your video to Facebook and up to 7 other platforms simultaneously — free to start, no credit card required.
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