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Format guides

Video Format Guides for Every Platform

Resolutions, codecs, aspect ratios, file size limits, and best practices — one page per platform, updated for 2026.

YouTube Video Format Guide

16:9 (landscape) · MP4

Max: 12 hours (verified accounts); 15 minutes (unverified)Size: 256 GB

TikTok Video Format Guide

9:16 (vertical) · MP4 or MOV

Max: Up to 10 minutes (standard); some accounts up to 60 minutesSize: 4 GB (desktop); 287.6 MB (iOS app); 72 MB (Android app)

Instagram Video Format Guide

9:16 (vertical) · MP4 or MOV

Max: Reels: up to 15 minutes; Feed video: up to 60 minutesSize: 4 GB

Facebook Video Format Guide

16:9 (landscape) or 1:1 (square) · MP4 or MOV

Max: Up to 4 hours (240 minutes)Size: 10 GB

LinkedIn Video Format Guide

16:9 or 1:1 · MP4

Max: Up to 10 minutes for posts; up to 15 minutes via LinkedIn AppSize: 5 GB

X Video Format Guide

16:9 or 1:1 · MP4 or MOV

Max: 2 min 20 sec (standard accounts); longer with X Premium or Media StudioSize: 512 MB (standard); 2 GB via Media Studio

Threads Video Format Guide

9:16 (vertical) or 1:1 · MP4 or MOV

Max: Up to 5 minutesSize: 1 GB

Bluesky Video Format Guide

16:9 or 1:1 · MP4

Max: Up to 60 secondsSize: 50 MB

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